Put Your Product At The Center Of ChatGPT
What we do
One Team To Launch A Standout ChatGPT Experience
Strategy, design, and engineering move together so your customers feel a polished, on-brand assistant from day one.
Blueprint the experience
We define the assistant's role, tone, and non-negotiable policies while mapping the measurable outcomes that matter.
Wire APIs into ChatGPT
Typed tools, MCP methods, and secure auth connect ChatGPT to your endpoints with guardrails built in.
Protect and scale
Controls, audits, and fallbacks keep every interaction on-brand and safe as usage grows.
Launch, learn, iterate
We ship, measure adoption and outcomes, and tune prompts, scopes, and success criteria each week.
Case Studies
Category-Defining ChatGPT Apps We Ship
You arrive with a capable API. We turn it into a curated, on-brand ChatGPT app that showcases what only your product can do—while measuring every outcome.
Turn your API into a ChatGPT-native feature
Your product already solves the workflow. We make it feel premium and unmistakably yours inside ChatGPT so users ask for an outcome and your system delivers fast.
Example
A restaurant platform exposes availability and booking through its API. We convert that into typed tools and MCP methods so a diner can say "Find me a table tonight near SoHo" and the assistant books it in your brand voice with guardrails.
Reduce support load with direct data access
If your API returns accounts, invoices, reservations, or device data, we translate it into controllable assistant actions that answer instantly—accurate, auditable, and on-message.
Example
A SaaS platform lets customers pull analytics, change billing plans, or fetch invoices in a conversational flow—no bespoke chatbot or new UI required, with responses templated to match brand standards.
Build entire workflows on your existing API
Multi-step tasks become one seamless command. OpenAI's Apps SDK orchestrates each call so the experience feels native, secure, and fast.
Example workflow
- A property-management API lists a new property from one prompt
- Uploads and audits photos with your brand standards in mind
- Sets pricing using your policy curves or suggested ranges
- Syncs calendars and confirms availability inside one guided conversation
Internal tools, but 10× easier
Expose internal admin endpoints to your team through a private ChatGPT app instead of building another dashboard—permissioned, logged, and on-brand.
Example
Ops asks, "Show me all users flagged for KYC review in the last 24 hours." ChatGPT calls your API, formats the response, and offers next actions—no UI sprint required.
Why Symetrix Labs
Built For Brands That Want Their ChatGPT Presence To Lead
We pair OpenAI Apps expertise with design-agency polish and platform rigor so your assistant stays on-brand, compliant, and obviously valuable to the 800M users already in ChatGPT.
ChatGPT product veterans
We live in the OpenAI Apps ecosystem every day, shaping intents, tones, and guardrails that feel native to ChatGPT and on-brand for you.
Typed tools & MCP specialists
We wire your APIs with typed tools, MCP methods, OAuth, RBAC, and rate limits so calls are safe, predictable, and auditable from the start.
Brand-right conversation design
Conversation designers and product storytellers ensure every response mirrors your brand voice, policy standards, and level of polish.
Operational rigor
Audit logs, activation dashboards, and weekly transcript reviews keep security, GTM, and leadership aligned—and let you prove value with data.
Schedule
Book A 30-Minute Discovery Call
We’ll align on your roadmap, brand standards, and security needs, then outline the delivery plan and the team you’ll work with.
Not Ready To Schedule?
Send us a note with your company name and your docs or API link and we’ll reply within one business day.